They could then feature the badge on Pins throughout their campaign.Ĭlearblue ran the campaign from January to March, when family planning begins for many. By investing in the trend package, Clearblue gained access to a Pinterest Predicts Trend Badge. This trend centers on women educating themselves around their cycles and menstrual health.

When they saw Mindful menstruation as an emerging trend, Clearblue decided to invest in the official Pinterest trends package. Spreading a messageĪs a Pinterest advertiser, Clearblue was one of the first to discover the trends inside our 2022 Pinterest Predicts report. Second, they sought to increase awareness and trial of their ovulation, pregnancy and fertility tests. First, Clearblue wanted to provide education and resources for women who want to learn more about their reproductive health or may be struggling to get pregnant. They set out with two complementary goals. In 2022, the brand wanted to showcase their advocacy front and center in a new campaign. They’re also a leader in education, investing significant time and money to teach women about reproductive health.

The world’s first rapid home pregnancy test? That was them.īut the company’s mission goes far beyond their products. Clearblue makes it easier to plan for one of life’s biggest milestones: starting a family.

Pinterest business trends